How To Write a Treatment. Probably the most critical step in pre-production is the writing of a treatment. A treatment is the director's vision: a summary of the work that is going to be shot. A treatment is a sales tool. Agency people and clients are extremely busy and have very short attention spans. They don't have the time to meet and discuss projects but they're happy to browse through a 4 to 12 page treatment about the commercial you plan to shoot for them. This is their first glimpse at the material. If they're excited by the few pages of the treatment, then they'll be willing to ward you the job. If they're not excited, you're out of the picture. There's no standard form to writing a treatment. You just need to make it interesting enough to sell your ideas and approach.
annuaire alarme
voyage equitable
Martin Heade
envoi fleurs
retirement calculator
No comments:
Post a Comment